About Us

Irina Dwyer

Co-Founder & Director

Hi there, I’m Irina.

With 20 years of brand marketing experience, I know first-hand how tricky it is to learn new platforms just to get your job done. Many agencies say that they understand your daily grind, but how many have actually been in your shoes having to deal with the retailer?!

While Mary brings deep channel expertise, I use my experience working in Brand and Marketing teams to cut through all the jargon, helping you with clear, practical strategies that you will actually use.

Mary Arbuckle

Co-Founder & Director

Hi, I'm Mary.

Throughout my career, I've often been the lone digital resource within companies, learning quickly and witnessing firsthand the growth and evolution of digital, eCommerce, and Retail Media. I've worked in the trenches, bridging silos, understanding internal frustrations, and figuring out what it takes to get things done. With over 20 years of experience working with some of Australia's biggest and most trusted brands, I'm eager to share my knowledge and help other brands succeed.